Freshworks ties up with OrangeOne to boost Japan business

Freshworks, a cloud-based business software firm, has partnered with software services provider OrangeOne Corporation to expand its business in Japan.

As part of the pact, OrangeOne will offer Freshworks’ suite of products including Freshdesk and an integrated ‘Freshworks 360’ solution in Japan.

Freshworks said in a statement that it has doubled its customer base over the last two years in the Asia-Pacific region. The company offers a 360-degree suite of products which enables digital transformation of enterprises.

The business solutions provided by Freshworks include cloud-based customer support, IT service management solution, call centre software, internal collaboration tools and marketing automation solutions, for enterprises of all sizes and are widely used by companies in the region across  automobile, hospitality, e-commerce, consulting and IT sectors.

Outside of Japan, Freshworks has partner and reseller network in the region covering Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong and Korea. 

In Japan, Freshworks products are used by companies such as JAC Recruitment, Hokkaido Tourism Management, automobile trading company SBT Japan and LINE MAN, an on-demand assistant app for professional services from Line Corporation.

“We are excited to be a part of the digital transformation journey of Japan, which is one of the most customer-centric countries in the world,” said Sidharth Malik, chief revenue officer, Freshworks.

According to the statement, OrangeOne will pursue opportunities to offer the multi-product customer engagement suite, implement sales growth by cross-selling and introduce potential businesses to Freshworks’ software. In addition, the company will provide dedicated onboarding and customer support to clients of all sizes.

“In recent years, Japanese companies of all sizes including startups, SME and large enterprises, have started to recognize customer engagement as a critical challenge… Freshworks’ products are ideal for any company, regardless of size. The company’s design philosophy of delivering simple-to-use products and customer-centric pricing models makes it a preferred choice for businesses,” said Shin Kasugahara, CEO of OrangeOne.