US-based visual discovery company Pinterest has announced the launch of its Singapore office.
This is the second office for Pinterest in the region, and it will be servicing South East Asia and India as part of the company’s expanding work in APAC, an official statement said today.
Pinterest also has a team in Japan based in its Tokyo office, which opened in 2013, the statement said.
The team of South East Asia and India will focus on increasing growth in the region, and support relationships with brands and publishers to make sure Pinterest offers the best localised experience for people from different cultures throughout the region, the statement said.
“Pinterest has a growing, passionate audience across APAC who are using Pinterest for inspiration to create a life they love,” said Ayumi Nakajima, Country Manager, South East Asia and India. “There is a great opportunity for brands, publishers and creators on Pinterest to connect with these engaged users when they’re considering what to do or buy next. With a team based in Singapore, we’ll be able to offer an even more relevant experience for our Pinners in one of our fastest growing regions.”
APAC is one of the fastest growing regions for Pinterest with millions of people currently using the platform each month, a number that has increased by more than 50% over the past year (June 2018 to June 2019), the statement said. People in these countries are also saving more than 7 million ideas on Pinterest each day.
The Pinterest Singapore team has already been working with regional partners like Vogue India and Miss Malini in India and MasakTV, Tastemade and Femina Magazine in Indonesia.