Gurugram-headquartered foodtech unicorn Zomato Media Pvt. Ltd has decided to discontinue Piggybank, a reward points programme for loyal users, according to various media reports.
The move comes at a time when the company had expanded its food-delivery services to over 300 cities, adding 100 regions in just two months.
Zomato Piggybank, which was started around a year back, allows users to save 10% on every order that automatically get added to the users piggy banks.
The service will close on August 12, and the saved coins in the piggy banks will expire once the services are stopped. Zomato claimed to have over one million subscribers for piggy banks till September last year, reports said.
The move by Zomato comes at a time when rival Swiggy has been offering supplementary services for subscribers. Apart from Swiggy Store, it also launched Delight that promises free dessert from select restaurants to Swiggy Super subscribers, reports added.
Zomato also runs paid membership programme Zomato Gold through which one can avail 1+1 on food and 2+2 on drinks across partner restaurants.
Earlier this month, Zomato acquired non-profit Feeding India to serve the underprivileged and avoid wastage of food.
In March, Zomato had said that they are in advanced stages of discussions to acquire task management platform Dunzo.