Naspers-owned payment solutions provider PayU has signed a deal with Zoho customer relationship management to help merchants digitise businesses in India.
The integration allows businesses to add payment requests and collection features on the Zoho CRM and track payments, according to a statement issued by PayU today.
The integration will also allow businesses running on Zoho CRM to open multiple payment modes including credit cards, debit cards, UPI and net banking.
“With this partnership, Indian businesses will be able to manage their client’s information, business and their payments – all from one place,” Nameet Potnis, vice president of marketing and growth at PayU, said in the statement “With this association, we are expecting a surge in PayU India's business, since all the merchants using PayU’s payment functionality on the Zoho CRM dashboard will be registered as PayU merchants as well.”
With the integration, users of Zoho platform find an added application for digital payment through a hyper-local platform, Raju Vegesna, chief evangelist at Zoho, said.
India is PayU’s largest market as it accounts for over 50% of the transactions for the company across 16 countries that it has operations in, according to a report released by Naspers in December 2018.
PayU claims to process over Rs 95,000 crore of digital transactions in India annually. The platform currently has over 3 lakh merchant base. The company doubled its revenues for the financial year ended March 2018.