Information technology services and consultancy firm Wipro will open a new design studio in Sydney as part of the expansion of its design arm Designit.
Designit entered the Australian market earlier this year following the acquisition of high-profile customer experience brand Syfte, which was founded by Katja Forbes in 2014. Since then, Forbes has been spearheading Designit's expansion in the region, an official statement said.
Bengaluru-based Wipro has 18 digital studios around the world.
The expansion is expected to increase the design and innovation capabilities available to Wipro's Asia Pacific clients, the statement said.
"The new studio space is indicative of our industry leadership. We are trying to create a human-shaped world, using emerging technology for our clients, as well as allowing enterprises in Australia and New Zealand to have the ability to create distinctive experiences," said Katja Forbes, managing director, Australia & New Zealand, Designit.
Designit works with clients to identify, explore, launch and scale new businesses, create new revenue streams while disrupting old ways of doing business, the company said.
Ian Oppermann, NSW government's chief data scientist and chief executive of NSW Data Analytics Centre, will attend the opening ceremony of Designit Sydney.
In July, Wipro had announced the start of a new digital product testing and compliance lab in Hyderabad as an extension to its Tarang Labs initiative.
Early this month, Wipro had announced a partnership with Amazon's cloud platform Amazon Web Services to start a co-innovation centre called Wipro-AWS Launch Pad to help their customers with cloud-based services.