Believe, a Paris-based digital distributor and artist services company, has acquired live music production company Entco to expand its presence in the Indian music market.
Entco will be rebranded as Believe Entertainment and will be headquartered in Mumbai, Believe said in a statement. The companies have not disclosed the financial details of the deal.
Entco was founded by Subramanian Iyer and Warren de Sylva. Both will now continue to run operations under Believe.
“This strategic move will bring our artists and brands unprecedented access to the expertise and scale of Believe’s 44 global offices and more than 1,000 professionals,” said Iyer, co-founder and managing director, Entco.
“Subramanian and Warren have uniquely brought live music experiences that bring artists, brands and consumers together,” Denis Ladegaillerie, chief executive officer, Believe said in the statement.
Believe helps artists build audiences and has more than 20 brands, labels and companies.
Entco organises music festivals and concerts and has operations in India, the Middle East, South East Asia and the USA.