Haldiram’s family office, Swiggy CFO join car care startup CleanseCar’s seed round

CleanseCar Washing and Repair Services, the Bengaluru based startup that provides end-to-end car care solutions, has raised $2 million in a seed funding round from a group of angel investors and family offices.

Investors in the round include Vivek Ventures Investments, the Haldiram’s family office; Apoorva Ranjan Sharma, founder of startup incubator and investor Venture Catalysts; Swiggy CFO Rahul Bothra; and Sagar Agarwal, former managing director of Evolvence India Fund, among others, according to a statement.

The startup also said that it is rebranding CleanseCar to AUTOBRIX.

The latest round comes about a year after CleanseCar raised around $500,000 in an angel funding round facilitated by Venture Catalysts.

The capital raised in the current round will be deployed to expand its portfolio of services to all metro cities. It will also create multiple revenue lines in the automotive services industry through the adoption of high level technology-led expertise.

Founded in 2018 by Kalyandhar Vinukonda and Pratibha Shalini, CleanseCar offers car wash services and roadside assistance for cars. It has also introduced on-demand bike services. The startup claims more than 20,000 monthly subscribers. 

“With changing lifestyles, burgeoning middle-class and dramatic rise in car owners in the country, there is a huge potential for supplementary services, such as car cleaning and repair using disruptive technologies, besides providing auto accessories, Vinukonda,  said. 

In June, the startup had acquired Carnanny, a subscription-based daily car wash and car care service provider, in an all-stock deal.