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Vodafone Idea extends partnership with TCS to enhance customer experience

Vodafone Idea extends partnership with TCS to enhance customer experience
Photo Credit: Pixabay

Mumbai-based IT services major Tata Consultancy Services (TCS) has extended its decade-long partnership with Vodafone Idea for five more years to focus on improving customer experience.

In the second term of this partnership, TCS will leverage its contextual knowledge of Vodafone Idea (VIL) business, its location-independent agile model and expertise in analytics and artificial intelligence (AI) to further personalise the end-customer experience.

“We are delighted to continue our long-standing strategic relationship with VIL, which is a testament to our investments and commitment in supporting our customers’ transformational journeys,” said Ujjwal Mathur, country head, TCS in a statement.

With the focus on improving customer acquisition and realising synergies from the Vodafone-Idea integration, TCS will work to strengthen operational effectiveness and enable faster revenue realisation.

“Our Business 4.0 framework will help VIL leverage the power of digital technologies to strengthen their customer base, and streamline their operations to support continuous innovation,” Mathur added.

With Vodafone Idea adopting the latest technologies for customer experience enhancement, TCS has been its technology partner in this journey, managing all of its customer-facing applications for the past decade.

"As the TCS-VIL partnership enters its 10th year of the engagement, we are pleased to extend our partnership with TCS and focus on bringing value addition through automation and digital experience, thereby fuelling sustained business growth,” said Hitesh TK, CIO, Vodafone Idea.

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