ServiceNow has a new strategy to help enterprises with digital transformation challenges

ServiceNow has a new strategy to help enterprises with digital transformation challenges
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30 Jan, 2020

Cloud-based solutions provider ServiceNow has unveiled a new industry solutions strategy to deliver workflows that help companies in specific industries address their unique digital transformation challenges and create value at scale.

The Santa Clara, California-headquartered ServiceNow will initially focus on developing industry solutions for the banking and telecommunications industries. It will work with strategic partners to support its industry solutions journey and integrate those solutions in the customer environment.

“Every company around the world aspires to deliver great experiences that drive fierce customer loyalty and create powerful employee engagement.” Bill McDermott, president and CEO at ServiceNow said in a statement.

Read: 2019 saw several global enterprises across industries enter into partnerships with technology firms to push their digital transformation efforts forward and India has cemented its place as the centre of execution.

The new banking solution will simplify middle–to–back office operations to help banks move at the speed of digital business, delivering seamless customer experiences throughout the enterprise that drive customer loyalty, the company said.  

However, the company’s new telecommunications solution will align customer care and service assurance to transform how communication service providers deliver customer experiences by proactively anticipating issues and addressing them quickly while maximizing availability and quality of service.

“Companies across many industries are turning to ServiceNow to help them transform their business to unleash productivity and fuel innovation. By creating industry–specific solutions, delivered through a partner–led model, we can better address the unique challenges that companies in key vertical markets face as they look to digitally transform their businesses,” McDermott said.

The company also announced the expansion of partnerships with Deloitte and Accenture to support industry solutions model and address the unique challenges in the initial target industry.

“As part of our strategic collaboration with ServiceNow, we are combining Deloitte’s industry know how with ServiceNow’s intelligent and intuitive cloud platform to deliver solutions that help our Financial Services clients move at the speed of digital business,” Brian Johnston, financial services industry leader, and principal, Deloitte Consulting LLP said.

Accenture will become the ‘Lead Launch’ ecosystem partner for ServiceNow on its new telecommunications solution, helping companies drive digital transformation through purpose–built workflows.

“With 5G being one of the highest priorities and most significant investments for service providers, they are seeking a competitive advantage by establishing greater agility and scale in today’s cloud–first world,” Peters Suh, North America Communications Industry Lead at Accenture said.

The company expects to announce solutions for additional industries, including healthcare, manufacturing, media, technology and others, in the future.