Oga, a Bengaluru-based fitness startup owned by Qvady Technologies, has raised $330,000 in a seed funding round from Inflection Point Ventures (IPV).
The startup plans to use the capital for product development and to onboard other fitness companies and influencers.
“People have the intent to workout but often lack the means and support. Oga gives you fitness on your terms. The future of workouts is fully interactive, digital and experience-driven. We, here at Oga, want to spearhead that revolution. We look forward to launching our product and bringing content from the best trainers in the world to provide a fully-interactive fitness experience to users in the comfort of their homes in (the) next 12 months,” Ashish Rawat, founder, Oga, said.
The company earlier raised $350,000 from Pi Capital CEO David Giampaolo, a London-based investor club as well as yoga and wellness startup SARVA.
Rawat founded Oga, a platform that offers fully-interactive live and on-demand workout sessions to its users, in 2017. He holds a BSc in computer games development from the University of South Wales.
The platform lets users exercise from home and provides real-time live feedback and comparison metrics. The company’s proprietary motion comparison technology tracks and compares 18 joints of the human body to generate real-time feedback on user movements (such as yoga asanas, dance steps). The system acts as a personal trainer to its customers.
“Oga is uniquely positioned to play at the intersection of need-states of users related to being fit, seeking convenience, on-demand access to experts and customisation, especially as being healthy and fit becomes the top priority across age groups with severe constraint on time,” Tanmaya Vats, an IPV investor member, said.
IPV was founded in 2017 by a group of CXOs and investors with experience in the startup ecosystem. The firm recently invested in Noida-based sports discovery platform Sportido and Kolkata-based healthtech platform iKure.
Technology-based fitness platforms continue to attract investor and customer interest. GOQii Technologies, which makes wearable fitness devices, recently raised about $6 million (Rs 45 crore) from Bennett, Coleman and Company (BCCL). Around the same time, Gurugram-based fitness and health app Fitso raised $1.5 million. In August last year, Mumbai-based online fitness discovery platform Fitternity raised $1 million from consumer-focussed venture fund Sixth Sense Ventures and other investors.