BDI Innoventures, which owns and operates celebrity engagement platform Tring, has raised an undisclosed amount in angel funding round from a clutch of investors.
Investors including CEO of Flipkart, Kalyan Krishnamurthy; co-founder of Udaan, Sujeet Kumar; co-founder and CEO of Unacademy Gaurav Munjal; founder of VentureWorks India, Keshav Sanghi; co-founders of Unacademy Roman Saini and Hemesh Singh and co-founder of Commonfloor, Sumit Jain, participated in the round.
The Mumbai headquartered company will deploy the fresh funds to expand its business, optimise technical operations and onboard more celebrities, according to a statement. Tring also plans to introduce new user experiences to increase engagement on the platform, it added.
“We give fans the opportunity to engage with their favourite celebrities, creating beautiful, unique, valuable, and everlasting memories for the fans to cherish for all their lives and share with their friends and families,” Akshay Saini, co-Founder, Tring, said.
Set up in 2019 by Akshay Saini, Rahul Saini and Pranav Chabhadia, Tring is a celebrity engagement platform where users can book personal video messages, question and answer (Q&A) sessions, shout-outs, and other engagement services with their favourite celebrities from various genres like movie stars, TV stars, musicians, sports personalities, youth icons, and influencers.
Akshay Saini holds a BE degree from Vivekanand Education Society's Institute of Technology (VESIT) and MBA from S.P. Jain Institute of Management and Research (SPJIMR). Rahul Saini holds a BBA degree from Kingston University and PGDM from Welingkars Institute while Chabhadia is a chartered accountant by profession and has worked with Ernst and Young, and Constellation Blu, part of Blume ventures.
Tring claims to have over 1000 celebrities from various genres like movies, television shows, sports, influencers, and youth icons, on its platform. Some of the celebrities include Vidya Balan, Farhan Akhtar, Sonakshi Sinha, Vir Das, Pooja Hegde, Mrunal Thakur, Mandira Bedi, and Harbhajan Singh.
The company competes with Kalaari Capital-backed Wysh in this segment.
Separately, Tring stepped up during the Covid-19 with a charity campaign, WarAgainstCovid19, and gathered donations for about 15,000 personal protective equipment (PPE) kits, the company said.