Customer lifecycle management platform CleverTap, owned by WizRocket Technologies, has appointed former Sprinklr top executive Abhishek Gupta as its chief customer success officer.
Gupta, who was previously the senior director for customer success and services at Bengaluru based customer experience management platform Sprinklr, brings over 18 years of software as a service (SaaS) and customer success experience to CleverTap.
The Mountain View, California headquartered company said that Gupta will work towards increasing its momentum in customer engagement and retention solutions in the mobile marketing environment.
Clevertap was founded in 2014 by Sunil Thomas, Anand Jain and Suresh Kondamudi.
“Abhishek has extensive experience in customer success and a proven track record of building teams and processes that allow companies to get the most value from their SaaS investment,” Sunil Thomas, co-founder and CEO, CleverTap, said in a statement.
At Sprinklr, Gupta enabled digital transformation across marketing, advertising, research and engagement with global brands.
Prior to Sprinklr, Gupta served at Austin, Texas based Trilogy for ten years. The company provides technology powered business solutions.
At Trilogy, Gupta led operations and helped the company acquire businesses in areas such as productivity tools, application development platforms and functional process automation solutions. Gupta is an alumnus of IIT Bhubaneswar and holds B.Tech degree in computer science and engineering. He also has an MBA from IIM Bangalore.
“We as a company are obsessed about creating strategic business value for CleverTap customers and enabling them to succeed in a rapidly changing digital landscape,” Gupta said.
Clevertap said that the appointment is a part of a continued growth strategy to capitalize on the $35 million series C funding round led by Tiger Global and Sequoia in October 2019.
In April 2019, CleverTap had raised $26 million.
CleverTap’s solutions help companies personalize customer experiences on mobiles. Over 8,000 mobile applications from companies such as Discovery Kids, Sony, Gojek are currently optimized by CleverTap’s solutions, the company claims.