New York and London based media organisation Condé Nast has opened a new technology lab in Bengaluru which it says will be used to design and build its digital content platforms.
The company, which runs brands such as Vogue, GQ and Architectural Digest, said that it will hire a team of 60 by this year and expand to 300 by the end of 2021.
The technology lab will partner with existing Condé Nast teams worldwide to build content platforms, better consumer experiences, cloud infrastructure and business systems.
Sudhir Rao, who is the head of Condé Nast global product and technology, India, will lead the operations at the lab. Among other things, he will be responsible for the implementation of the lab, recruitment in engineering, product management, DevOps and global support.
“As we strengthen our digital capabilities to help better serve our consumers globally, we are building a new team in Bengaluru to support this goal,” Sanjay Bhakta, chief product and technology officer at Condé Nast said in a statement.
The company started operations in India back in 2007 with the launch of Vogue, followed by GQ, Condé Nast Traveller and Architectural Digest. Its online platform Condé Nast Digital was launched in 2010 while the mobile and tablet applications, with video content, were rolled out in 2015.
“Condé Nast has been operating in India for 13 years, and I am thrilled that we are launching the new Condé Nast Technology Lab here, joining our existing offices in Mumbai, Delhi and Chennai,” Alex Kuruvilla, managing director, Condé Nast India said.
Conde Nast's other brands include the New Yorker, Glamour and Wired, among others, and reaches 88 million consumers in print and 363 million in digital, the company said.
The company operates in 32 markets globally along with local license partners in other locations.