Infosys to acquire Blue Acorn iCi for $125 mn

Infosys to acquire Blue Acorn iCi for $125 mn
Photo Credit: Reuters
8 Oct, 2020

Information technology (IT) services major Infosys on Thursday announced that it will acquire Blue Acorn iCi, which provides digital customer experience, commerce and analytics solutions, for up to $125 million. 

The acquisition of the Adobe Platinum partner is expected to close during the third quarter of financial year 2020-21, subject to customary closing conditions, a statement said.

Blue Acorn iCi, the statement said, will bring cross-technology capabilities to Infosys by converging customer experience, digital commerce, analytics and experience-driven commerce services. In the past, Blue Acorn iCi had elevated marquee global brands across industries from media, consumer goods and retail, to financial services, manufacturing and technology. 

Ravi Kumar S, president, Infosys, said: “We are focused on partnering with global brands and CMOs to help them navigate their digital experience and commerce challenges. The Blue Acorn iCi acquisition is another important milestone in Infosys’ journey to build capabilities relevant to the digital priorities of our clients and reaffirms our commitment to the Adobe ecosystem.”

Infosys earlier acquired Wongdoody, which offers creative and marketing services. BlueAcorn iCi brings complementary capabilities to help global CMOs and businesses thrive in a digital commerce world, the statement said. The acquisition deepens Infosys’ capabilities in the Adobe, Magento, Salesforce Commerce and Shopify ecosystems, it said. 

Blue Acorn iCi has a decade-long track record for servicing Fortune 500 brands. It is among the first Adobe Platinum partners with AEM and Magento specialisations.

Chris Guerra, co-CEO of Blue Acorn iCi, said: “By becoming a part of the Infosys family, Blue Acorn iCi will be able to better serve our clients and their customers as we elevate our scale, technical acumen, global reach, creative capabilities and consumer insight expertise.” 

Blue Acorn iCi was formed after the acquisition and merger of Blue Acorn, digital commerce UX design and strategy agency, and iCiDigital, a digital consultancy firm, in 2017 by Beringer Capital. In calendar years 2019, 2018 and 2017, it clocked revenues of $43.6 million, $41.9 million and $32.8 million, respectively.