PUBG makes a comeback in India with new pitch

PUBG makes a comeback in India with new pitch
Photo Credit: Reuters
12 Nov, 2020

The maker of popular online multiplayer game PlayerUnknown’s Battlegrounds or PUBG on Thursday announced the launch of an India specific game called PUBG Mobile India.

A subsidiary of South Korea’s Krafton, PUBG Corporation, announced that it will also create an Indian unit and invest up to $100 million in the country to promote local video games, esports and the local IT (information technology) industry.

In a statement, the company said that it will hire around 100 employees across business, esports and game development roles. It will also leverage local businesses to strengthen its gaming services.

Among the new features introduced in PUBG Mobile India are a virtual simulation and training ground as the environment, new characters starting out clothed and green hit effects to reflect the virtuality of the game. The company will also restrict the game time to promote healthy habits among young players.

The company has assured that it will conduct regular audits and verifications on the storage of data of Indian users to ensure safety and security.

After the government banned PUBG along with 58 other China based apps in September, PUBG Corporation dissociated from its Chinese investors.

Days after the ban, PUBG Corporation revoked the publishing rights of the mobile version of the game in India from Tencent Holdings. Chinese technology giant Tencent Holdings holds a 5% stake in Krafton.