For D2C logistics services aggregator Shiprocket, the year 2020 has been phenomenal, both in terms of new sellers as well as volume of shipments as it rides the ecommerce wave.
The Delhi based company witnessed a 214% rise year-on-year in the number of D2C sellers and a 107% increase in the volume of shipments year-on-year.
In 2020 alone, the platform added 68,000 new sellers, taking the total number to 85,000. Of this, 51% of the sellers were from tier-II and tier-III cities and nearly 49% from tier-I cities.
The top five best-selling categories for the sellers included food, kitchen and dining, personal care, apparels, electronic items and accessories, and healthcare products such as face masks, according to a year-ender report from the company.
Based on the merchant mapping conducted with a sample size of over 85,000 sellers, 48% of shippers opted for cash on delivery and express delivery for their orders during the year.
Social Media platforms including Facebook, WhatsApp, and Instagram contributed to almost 35% of the total traction while online stores such as Shopify, Magento, Woocommerce, etc., contributed to over 32%. Offline sellers contributed around 19%, and marketplaces such as eBay, Amazon, Etsy, etc. that comprised over 12%.
Geographically, New Delhi, Mumbai and Bangalore were the top cities for deliveries in that order, contributing over 7%, 7% and 6% respectively. And among states, Maharashtra, Uttar Pradesh and Karnataka saw the highest demand for deliveries at over 16%, 9% and 8% respectively.
“Although 2020 has been a challenging year overall, the direct to consumer ccommerce segment has seen a major boom in business with sellers and consumers opting for more digitized services…...As we gear up to step into 2021, it will be interesting to see the D2C sector steering the e-commerce and logistics sectors,” Saahil Goel, co-founder and CEO, Shiprocket said in a statement.