Zoho launches messaging platform Arattai

Zoho launches messaging platform Arattai
11 Jan, 2021

Chennai-based unicorn Zoho, which offers enterprise-focused human resource management and productivity software solutions, has launched a consumer-facing instant messaging app Arattai.

Arattai, which means ‘chit chat’ in Tamil, has raked in more than 10,000 installs on Google Play and has a rating of 4.6 in its current beta phase. Users can also access its Notebook and Doc Scanner offerings through the app, a statement said.

Specific queries sent to the company remained unanswered at the time of publishing this report. 

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The launch follows the widely-debated update rolled out by WhatsApp, which requires users to allow the company to share their app and payments data with Facebook’s group of companies. 

Sridhar Vembu, co-founder and CEO of Zoho, in a tweet, said that the current version was for “friends and family” and that the app would be formally launched in the coming weeks.

Tested by TechCircle, the app appears clean, and offers a tab of options to access starred messages, mentions and contacts directly. It provides standard messaging app features, such as group video calls, but it is not immediately clear whether the app has enabled end-to-end encryption or not.

The app also offers security features such as passcode lock and disappearing messages, as well as screen security to prevent app switcher appearance and text copy to block clipboard access. 

On Google Play, Zoho notes that the service is free to use and will not operate on an ad-based revenue model. “Customer privacy is our number one priority. Arattai makes sure that your data is private and is accessible only by you!” it says.