With eyes on international expansion, CropIn sets up shop in Amsterdam

Bengaluru-based artificial intelligence (AI) and data-focused agritech startup CropIn has set up its first international office in Amsterdam.  

The company, which looks to have a significant presence in the European markets, will establish customer success, sales and data science verticals at the new office, a statement said.  

Its business expansion plan includes fostering channel partnerships with local companies to cater to existing customer segments, while also working on offering solutions to new segments such as telecom, farm machinery and plantation.  

CropIn looks to boost its AI capabilities by strengthening its machine learning-based predictive analytics platform SmartRisk, the company said. 

“CropIn has seen phenomenal growth over the past three years, fuelled by a combination of new product introduction, entry into international markets and new customer segments in the agri space. This has led to a current team strength of 200 plus with a focus on strengthening capabilities in artificial intelligence and machine learning,” Krishna Kumar, CEO of CropIn, said.  

“The decision to open a fully functional office in Amsterdam is market-driven. It is imperative to have a physical presence in the client market to service them more effectively. It will help us get a first-hand experience of the customer pulse and enable us to exceed their expectations,” Kumar said.  

He also said that firm’s revenue is expected to clock a 8X growth in the next three years, while it expands its reach from 52 countries to 65.   

CropIn is looking to hire more than 100 people for key positions in India and international markets of Southeast Asia, Europe and Africa, to meet the ambitious growth plans.   

With an annual export of over 65 billion Euros worth of vegetables, fruits, flowers, meat and dairy products, The Netherlands is one of the world's largest agricultural producers and the second largest exporter after the United States, the company said.   

Since its establishment, CropIn has been serving clients globally across all the major segments, including farming companies, seed companies, banks, insurance companies, government bodies and developmental agencies.   

In India, the startup has offices in Bengaluru, Mumbai and New Delhi.  

Earlier this year, it raised $20 million in Series C funding round led by ABC World Asia to advance the reach of its farm management and predictive analytic solutions. It has raised a total of $32.52 million across multiple rounds so far, as per VCCEdge data.