Daly City, California headquartered cloud-based contact centre solutions provider Genesys has launched cloud services in India that will allow customers to keep their interactions and data in the country.
The new solutions target highly regulated industries that have stringent compliance and security standards, a statement said. This includes sectors of banking, financial institutions, government and healthcare.
The company said that the solutions are compliant with data sovereignty requirements in India. The regulations in question are related to the local Private Branch Exchange (PBX) for domestic call ingress, no toll bypass, and the necessity to have call recordings stored and available in the country.
Genesys also announced that its cloud service is now available in 10 AWS regions globally, through the AWS Mumbai region.
“We’re expanding Genesys Cloud capabilities in India to help more Indian businesses reap the maximum benefit of the ongoing global cloud revolution,” Olivier Jouve, executive vice president and general manager of Genesys Cloud, said.
Along with data sovereignty, having in-country data centres would also help with reduced data latency and better communication with customers, Genesys claimed, along with 99.99% uptime, and compliance with global standards.
Genesys said its cloud solutions have experienced increased adoption by large companies, highlighting a 320% year-on-year growth in new enterprise bookings for financial year 2020-21. The company currently has close to 500 employees in India.
“In addition to domestic demand, a significant opportunity exists for Indian IT companies to capture global demand in cloud computing,” Raja Lakshmipathy, managing director, India and SAARC for Genesys, said.