Vancouver, Canada based sports apparel company Lululemon Atheltica has launched a technology hub in Bengaluru, as part of its India expansion plans.
The first such centre outside North America, the India hub is expected to be operational by August 2021, a statement said. The company will hire nearly 250 technologists for the hub by the end of 2022, a statement said.
“The opening of our India technology hub will help further our strategic growth plan with technology, enabling both our people and our guest experience as we expand to serve new guests across the globe,” Calvin McDonald, CEO of Lululemon, said.
The hub, the statement said, will bolster the firm's marketing technology stack, data science, machine learning and full-stack cloud engineering. It will also aid Lululemon with merchandise planning, product and location information, trade and network planning functions.
The establishment, the statement added, will take the required safety precautions and open when it is safe to do so.
“Our leading edge technology centre gives us access to more global technologists to expand our existing workforce and carry us into the future,” Vaidyanathan Seshan, vice president of international technology and head of India technology hub, said.
The brand does not currently retail in India.
In 2021, the company said it doubled revenues from digital channels globally through increased investments in technology, without specifying the figures.