Ola Electric sold four scooters every second in the first 24 hours of booking

Ola Electric sold four scooters every second in the first 24 hours of booking
Bhavish Aggarwal, co-founder of Ola Cabs  |  Photo Credit: Ola
17 Sep, 2021

Ola Electric, the electric vehicle arm of Ola Cabs’s parent ANI Technologies Pvt. Ltd. recorded over Rs 1100 crore worth in sales over the two-day purchase window for its new electric scooter range, Ola S1 and S1 Pro, founder Bhavish Aggarwal said in an internal blog.  

On the first day of purchase on Wednesday, Ola Electric clocked Rs 600 crore in sales, and claimed it managed to sell 4 scooters every second of the first 24 hours.   

“Yesterday was the second and final day of purchase for the Ola S1 and S1 Pro, the first in our range of electric scooters [...] In total over 2 days, we have done over Rs 1100 crores in sales! This is unprecedented not just in the automotive industry but it is one of the highest sales in a day (by value) for a single product in Indian e-commerce history! We truly are living in a digital India,” said Aggarwal.  

“While day 1 of purchase was quite unprecedented for us and the auto industry, day 2 simply continued from where day 1 left off! The excitement and enthusiasm customers showed for our products remained high throughout,” added Aggarwal.  

Aggarwal also added that reservations for Ola Electric scooters will be open, with the company planning to open a second purchase window starting November 1.  

“While the purchase window is now closed, our reservations remain open on olaelectric.com and I want to let all of you know that we will be reopening the purchase window on November 1, 2021, just in time for Diwali. So if you’d like to buy the Ola S1 and the S1 Pro, then I encourage you to reserve asap. Those who have already reserved but did not purchase in the window that ended yesterday will also be able to purchase on November 1,” added Aggarwal.   

This comes after Ola Electric had to defer purchases of its scooter Ola S1 until September 15, as its website ran into technical difficulties on the first day on September9.   

On August 15, Ola Electric ended weeks of speculation and unveiled its S1 and S1 Pro electric scooter models, priced competitively to cater to value-conscious customers. S1 was priced at Rs 99,999, excluding subsidies by state and governments, while S1 Pro model is priced up to Rs 129,999. 

Deliveries of the scooters were expected to begin in October in 1,000 cities and towns across the country Ola in August said that it will sell its scooters through an omnichannel model, including both online and offline experience centres. 

Ola Electric is also expected to invest $2 billion over the next five years to build an electric two-wheeler charging network with its partners.