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Accenture and Microsoft expand Project Amplify to support 10 startups in India

Accenture and Microsoft expand Project Amplify to support 10 startups in India
Photo Credit: Reuters
17 Nov, 2021

Accenture and Microsoft are supporting 10 startups in India, which focus on social impact and sustainability, by helping them scale their emerging solutions and business models.

The joint initiative, called Project Amplify is Asia Pacific-wide and accelerates the growth of 33 startups from across the region. The initiative extends activities launched in South Asia in 2020 welcoming business ventures from Singapore, Australia, Japan, Sri Lanka, and others. The initiative has a long-term goal of accelerating Asia’s potential and improving millions of lives in the region and globally, by addressing diverse societal challenges.

Startups from India participating in Project Amplify include Jaljeevika, eKutir, Everwell, Fluxgen, Docturnal, BrainSight AI, Fresh On Table, FreshR, Rocket Learning and Blink Foundation. “These startups selected for the program have demonstrated how their product, service, and operations address a significant social or environmental problem and have shown early signs of impact,” the companies said in a joint statement.

Through Project Amplify in India, all 10 startups will have the opportunity to access the latest technologies, as well as know-how, expertise and mentoring from both Accenture and Microsoft. The companies will help startups test and validate proof-of-concepts to re-envision and expand the impact and social benefit of their solutions.

"Social enterprises face many challenges, including access to technology and innovation expertise to scale their solutions," said Sanjay Podder, managing director and Technology Sustainability Innovation lead at Accenture. "By leveraging the technology expertise and networks of both Accenture and Microsoft, we can help bridge this gap.”

"At Microsoft, we empower organizations and individuals to achieve more, through co-innovations and trusted partnerships. We are committed to addressing some of India’s most pressing challenges, including expanding access to healthcare, education and finance. Many of the social enterprises in Project Amplify are focused on solving these issues, and we’re honoured to support them with the technology, expertise and ecosystem they need to scale and make meaningful change,” said Lathika Pai, country head, Venture Capital and Private Equity Partnerships, Microsoft India.

Accenture will focus on helping startups apply technologies to address critical challenges facing environment and society and to advance organisations' sustainability agendas. Microsoft's involvement in Project Amplify is part of its Global Social Entrepreneurship programme designed to help social enterprises build and scale their companies to do good globally. The Global Social Entrepreneurship programme offers qualified startups access to technology, education, customers and grants.