Privacy focused Brave Browser breaches the 50 million monthly active users

Privacy focused Brave Browser breaches the 50 million monthly active users
6 Jan, 2022

Brave browser has garnered 50 million Monthly Active Users (MAU) during calendar year 2021. Based on the Chromium web browser, Brave has more than doubled the number of its monthly active users, from 24 million MAU on December 31, 2020.  

As of December 2021, it has 15.5 million daily active users and a network of more than 1.3 million content creators.   

At present, Google’s Chrome is the primary browser as there were an estimated 3.2 billion internet users worldwide using that as their main browser in 2021, as per Statista.  

Brave Software, on its official website, stated that the users all over the world are looking for a private, safe, and faster browsing experience, along with tools that give them independence from Big Tech (Alphabet, Amazon, Apple, and Meta).  

Additionally, Brave asserted that it has generated nearly 2.3 billion search queries per annum on its site. It claimed that the queries went from 0 to 190 million queries a month in less than six months, from public access in late June to December 2021. It also garnered 1.3 million Verified Creators, up 30% this year across YouTube, Twitter, Twitch, etc. 

“Passing 50 million users is a tremendous milestone for our company. It is also a powerful confirmation of the global movement underway led by users seeking alternatives to the surveillance economy,” said Brendan Eich, CEO and Co-Founder of Brave, adding, “We’ve spent a successful year expanding our product range and our ecosystem, engaging with partners who share our vision for a Web free from Big Tech’s shackles. We have seen an incredible response among our users, creators, and community.”  

Brave’s ad platform, where users earn Basic Attention Tokens (BAT) cryptocurrency by opting in to view privacy-preserving Brave Ads (70% of ad revenue share), has greatly expanded as revenue has grown four-fold over the past 12 months. In the process, over 8 million users earning BAT via Brave Rewards.  

It also witnessed most mobile growth of any browser in 2021 with over 10 million downloads, as mentioned by the company on its website. Brave claimed that the average click-through rate (CTR) for a Brave Ads campaign is 8%, well above the industry average of just 2%, with many brands observing even higher engagement. 

Talking about the company’s future course of action, Eich added, “We aim to double this growth again in 2022 and engage with even more users who seek a privacy-conscious way to browse the Web that rewards them instead of punishes them with tracking, and helps them directly support creators.”