Lenovo has announced that its technology will be deployed across Formula 1’s operations to give a better experience to the fans. Over the next few years, the partnership will involve Lenovo’s technology being used across the Formula 1 organisation, both back at its base and at racetracks.
Lenovo’s hardware devices, as well as ‘High-Performance Computing’ and server solutions, will be increasingly integrated throughout the organisation’s operations. The Chinese tech giant claims that its collaboration with Formula one will result in a better experience for fans when it comes to running powerful on-premises data collection solutions to producing higher quality content and supporting broadcast applications.
Luca Rossi, President of Intelligent Devices Group, Lenovo, said, “Partnering with Formula 1 to deploy Lenovo’s smarter solutions across the organisation, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience. Formula 1 is focused on its digital transformation and continuing to surprise and delight its fans.”
Lenovo claims that the partnership will drive the global visibility of Lenovo, showcasing its capabilities on a global scale and integrating hardware technology at the heart of Formula 1. The company also announced its plans to leverage its extensive selection of hardware as well as next-generation technology such as augmented and virtual reality.
Stefano Domenicali, President and CEO of Formula 1, stated, “Like everything in Formula 1, precision and details are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.”