Back at the Consumer Electronics Show 2022 in Las Vegas, Samsung had said that it will integrate a marketplace for non-fungible token (NFT) artwork into its televisions. Now, the company has followed up to announce a partnership with global NFT marketplace, Nifty Gateway. Through this partnership, those who own a select range of Samsung’s new televisions will be able to “buy, sell or interact” with NFT artwork hosted on Nifty Gateway.
Nifty Gateway’s press statement on the partnership states that it is “integrated” with Samsung’s own NFT platform on Samsung’s premium 2022 TVs that include its QLED and Neo QLED range. This suggests that on these select few televisions, Samsung will have a default NFT store of its own through its smart TV interface, which would be powered by Nifty Gateway. In essence, the NFT marketplace will be a default feature of these TVs.
For Samsung’s micro LED and The Frame range of TVs, Nifty Gateway will have its own app in the TV interfaces – although it’s unclear as of now if the app will be preloaded on to the TVs prior to purchase, or would require users with interest in acquiring NFTs to look for the store within the Samsung TV app store, and then proceed to using it.
Nifty Gateway is among the more notable NFT art platforms in the world alongside OpenSea, and as part of the release, confirms that users will be able to access over 6,000 pieces of art – even some made by the more prominent NFT artists such as Beeple and Pak. However, given that an NFT will have to be unique by definition, a collection of “over 6,000 pieces of art” might end up being limited in terms of global availability. This, of course, remains subject to whether users eventually show interest in owning NFTs through TVs, or otherwise.
The companies have also confirmed that users will not need to compulsorily link their private crypto wallets through their TVs to Nifty Gateway in order to purchase the NFTs – they will also be accessible through standard credit and debit cards. Users will also be able to store their NFTs in the NFT Omnibus wallet, and showcase them when they please by accessing it through their TV’s default app.
This is not the first time that Samsung has showed interest in showcasing artwork through its TVs. Its ‘The Frame’ series of TVs double up as art canvasses and even allow users to select canvas-like frames for the TV’s edges. These TVs have already had apps through which users could access a range of artwork and buy them to make their TVs look like frames of art when not in use.