US-based video communications company Zoom has announced a slew of new appointments for its Asia Pacific (APAC) market, as it is looking to strengthen its senior leadership team in the region.
The company has appointed Lucas Lu as Head of Asia (ASEAN, South Korea, Hong Kong SAR, and Taiwan). Lu joins Sameer Raje, general manager and head, India and SAARC, and Michael Chetner, head of ANZ to drive business traction in the respective territories within APAC. Lu is an industry veteran with over 20 years of experience, serving multiple leadership roles in global organisations across the technology, oil and gas and telecommunications sectors.
The company has also elevated the roles of other officials including Cathy Yum as head of marketing, APAC to play a pivotal role in driving Zoom’s go-to-market strategies. Jacob Pereira will now be Head of Partners, APAC, and will oversee Zoom’s partner ecosystem and overall channel growth in the region. These apart, Raj Natarajan is now head of customer success, APAC to strengthen Zoom's customer success initiatives in the region.
Zoom has also announced the launch of its ‘Zoom Up Partner Program’, which aims at expanding benefits for partners in the region and make it easy to grow their business with Zoom.
“APAC has always been a strategic region for Zoom’s international growth,” said Ricky Kapur, Head of APAC, Zoom.
“The potential for this region is enormous, propelled by a new generation of digital natives that will spur APAC’s transformation into a thriving digital economy. We have been and will continue to be committed to supporting our partners and customers here as they transition successfully to a hybrid world,” he added.
Zoom believes that its capabilities across meetings, chat, phone, rooms, events and contact centre – all within a video-first paradigm – will help to address these evolving needs and provide a unified platform experience.
Earlier this month, the company also announced a new technology centre in Chennai, India. This facility adds to Zoom’s existing technology centre in Bangalore, India, and 21 co-located data centres across the globe, including in Singapore, India, Australia, Japan, and Hong Kong SAR in APAC, along with a Singapore-based R&D centre.