Fast food restaurant chain KFC has come up with voice-activated offer on its app for cricket and food enthusiasts.
To use the feature, the user has to download the KFC app and then place their order, by the shout “Howzzat!!!". “The louder one would shout, the higher discount he or she would get,” the company said.
The offer is available till the entire month of May and can fetch a discount of up to 40% to a user, it said.
To integrate the new voice feature, KFC India partnered with IT major Cognizant Technologies. Also, Tokyo-based Dentsu’s creative agency, Isobar helped with the UI/UX design, the company said.
Moksh Chopra, CMO, KFC India, told Tech Circle, “The shift in online offering is helping the brand increase customer engagement and drive brand connect.”
He believes that the millennials are getting more comfortable and attracted towards voice ordering services.
This is not the first time KFC has leveraged such cutting-edge technologies. Back in 2019, KFC was the first company to let the Alexa Skills make its debut in the Indian market that helped the customers to hear menu options, place an order, get promotional offers or even hear a chicken joke, like saying, “Alexa, tell KFC I’m hungry”.
Globally, KFC’s market competitors are also leveraging voice technology by adding voice skills integration across channels. US-based pizza major, Dominos’ Custom Alexa features integrated with its applications can let the customer make a new order, repeat order, and know about the status of the respective order by telling smart speaker: Alexa, open Domino’s.” and Alexa will connect you to Domino’s and get you ordering and tracking in no time.
Mexican fast-food chain, Chipotle, also integrated Alexa skill to make it work across its 2,500 branches during the global pandemic. The voice app lets users order their favourite meal from Chipotle for pickup or delivery. Once the order is in place, the AI can take payment over the phone and all the caller has to do is head to the counter or the special drive-thru lane called the ‘Chipotlane’ and pick up the order.
Voice technology is all rage today, helping online food businesses and online food ordering firms to remain competitive.
In an October 2020 survey, analyst firm Gartner predicted that by 2025, virtual assistants led by voice will feature in 60% of customer services, up from 2% in 2019. Brands can also make huge savings by bringing automation in the tasks without the need for human involvement.