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Laying the Foundation for Fast Forward Growth: Get Ahead With Airtel

Laying the Foundation for Fast Forward Growth: Get Ahead With Airtel
16 May, 2022
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TechCircle, in association with Airtel Business, organized one of the premier roadshows on the growth of fast-growing enterprises, deliberating on the technology stack on May 11 at Conrad Kensington Road, Bengaluru. The idea to a large extent is to demonstrate how can technology enables fast-growing companies to transform into the multi-billion revenue stars of the future.

Ashwin Moduga, Research Head, Mosaic Digital, kick-started the roadshow, underlying 4 key areas where IT spending will continue to happen in the current discourse: Cognitive, Analytics, IoT, and Cloud. Rama Sambandhan, Head Midmarket, Airtel Business, set the stage with his invigorating keynote on how Airtel is powering growth with technology quickly, seamlessly, and efficiently.

"Airtel Business makes digitization simple, agile, affordable, and secure."

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He also mentioned the top 3 market segments where they are enabling organizations: OTT/Carriers, Enterprises, and Emerging. Last but not least, Rama also elucidated as to what makes Airtel a new-age, end-to-end technology partner in the digitization journey

“Airtel is no. 1 IoT player in India with 46.2% market share, 4500+ customers, and 11 Mn+ devices”

With the theme “Get Ahead With Airtel: Propelling the Future of Fast-Growing Enterprises”, this half-day event drew attention to the role of choosing the right partner to drive: business collaborations, innovation partnerships, technology insights, and blueprint a strategic roadmap effectively.

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“Airtel IQ is the world's first integrated CPaaS platform."

How Are Business Outcomes Positioned?

Moving on to the topic: Resilient & Future Proofed Digital Ecosystems for Growth, a wide spectrum of concepts and ideas were covered as part of the fireside chat. These included: how we as organizations are continuously growing, how resiliency needs are creating challenges of seamlessness & experience, and what are associated solutions to solve.

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Said Karthik Madhava, Lavelle Networks, “Today, experience is digital. The key element of the experience is: how you deliver & how you reach, and how you interact with the customer. Growth means attracting the right set of target audiences. Today, every customer has a choice. What distinguishes us from others: is how well we engage with customers & serve them. Lastly, the outcome that we deliver to the customer."

Said Amit Chaudhary, Airtel Business, "Technology is evolving, the market is opening up, and space is getting consolidated. Now, OEMs will work in complete sync with service providers, service providers will ride on the network, and network providers will take wider space. The moment of the truth: revamp the entire architecture without affecting the fundamentals.”

How Business Outcomes Are Affecting Revenue Outcomes

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Next to this, there was an insightful panel discussion on Collaboration, Connectivity, & Cloud for Revenue Outcomes. The panel discussion took a deep dive into the concept of digital solutions, explaining how digital solutions are increasingly focusing on revenue outcomes.

Said Naren Narayana, Rakuten, "Roadblocks to adopt digital solution are: not being familiar with benefits of new technology, heavy cost of technology, and not having the right set of people."

Said Vijay Davanam, Davanam Jewellers, "In addition to the cost, the other roadblock: is it secured enough?"

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Said Amit Chaudhary, Airtel Business, "Security for ages has been a catch-up game. Today, attacks are sophisticated: multi-factor and multi-vector. You need to upgrade architecture/infrastructure continuously to remain secure & protected. As you create more data, more availability, security needs will rise.”

The event was presided by 150+ patrons from multiple industries. With respect to economic growth, Airtel marked five tech domains: Connectivity, 5G & Cloud, Collaboration, IoT, and Security, to facilitate a future-proof digital ecosystem for the growth that dynamic companies like you drive. Click here to get complete insights!

Look forward to participating in the next event on May 19 at Four Seasons, Worli, Mumbai. Get started by registering for the event now!

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Brand Solutions is a marketing initiative for sponsored posts. No TechCircle journalist was involved in the creation of this content.

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Brand Solutions