Adobe has announced the general availability of Adobe Experience Manager (AEM) as a cloud service, as part of Adobe Experience Cloud, in India.
A cloud-native solution, AEM helps businesses manage and scale customised digital content for every channel with SaaS-like agility and experience management capabilities that give marketers and developers the flexibility to quickly build powerful, personalised digital experiences in just a few weeks, not months as is industry standard today.
As more interactions become digital-first, businesses are having to create personalised content that is tailored for multiple customers’ individual needs across touchpoints in real-time. At the same time, businesses have to manage large volumes of content and digital assets across disparate teams and geographies.
Adobe Experience Manager as a Cloud Service is a purpose-built application for experience management that integrates scalable, secure and agile content management (CMS), digital asset management (DAM), digital signage management and customer communication (CCM) applications.
“As the events of past two years accelerated the shift to digital, businesses in India are looking to make the digital economy personal. They want more agility, simplicity and flexibility to digitally transform the customer experience,” said Vyshak Venugopalan, Director — Solution Consulting, Adobe India, adding that the new solution will allow businesses to enjoy these benefits so they can expand the types of personalised experiences they provide to customers.
Some of its other benefits include, it is made accessible to an organisation’s teams instantly, and so business can focus on innovating instead of planning for version upgrades. It is also designed to auto-scale within seconds, which helps businesses maintain high performance globally and scale per customer demand. It is further equipped with enterprise-gradient security with industry recognised standards to ensure all data and content stays private and protected for businesses.
“Adobe and Microsoft have been longstanding partners, and we’re excited at the opportunity of delivering joint success to our customers in India with the Adobe Experience Manager as a Cloud Service. Delivering application, infrastructure and data modernisation journeys across verticals is our top priority and this partnership will allow both Adobe and Microsoft to deliver consistent experiences and accelerate innovation for our customers,” said Aditee Rele, Director — ISV, Global Partner Solutions, Microsoft India.