Tata Tele Business expands cloud communication with WhatsApp

Mumbai-based Tata Tele Business Services (TTBS), an enterprise communication solutions provider, has expanded its cloud communication suite Smartflo with WhatsApp Business Platform. 
WhatsApp Business Platform is a solution for businesses to better manage discussions and queries of customers around the globe. Its UX (user interface) helps enhance business communications, enabling seamless and impactful interactions in the way customers want to engage in today’s business ecosystem. 
With this partnership, TTBS will be able to offer an enhanced business communication experience, thus accelerating user engagement, enhancing customer experience, and ensuring impactful customer interactions. 

TTBS said in a statement, the integration will help businesses map customer operational needs over multiple channels, while boosting customer experience with unified hyper-personalised interactions and multi-touch attributions. 

Vishal Rally, senior vice president and head, product, marketing and commercial, Tata Teleservices Ltd said, “Customers today, expect communication to be efficient, simple, and genuine, which is enabled by WhatsApp Business Platform” and through the partnership, the company can connect its customers to their target audiences in a simple yet efficient way. 

Smartflo along with WhatsApp Business Platform, provides an integrated omnichannel solution experience involving different channels and methods of connecting with customers and integrating them, the company said. 

"It unifies the customer experience (CX) across different channels such as websites, mobile apps, social media, and phone calls, as a single-point system to optimise interaction experience collectively," it added. 

The WhatsApp Business Platform is being leveraged for customer engagement by Tata Tele Business Services for its (CPaaS) suite, said Ravi Garg, director, business messaging, WhatsApp India, adding that the partnership will “advance customer convenience and enable richer customer engagement”.