Pranjit Hazarika joins Puresight Systems as its new CEO

Bangalore-based Puresight Systems, the sole distributor of U.S-based consumer robots maker iRobot's products in India, on Wednesday, announced the appointment of Pranjit Hazarika as its new chief executive officer (CEO). 

In his new role, Hazarika will lead the company’s efforts to expand its product portfolio and market presence in India, according to a company statement which added that he will be responsible for "driving the company’s growth strategy, building strong partnerships with online and offline partners, and enhancing the overall customer experience".

Hazarika brings with him over two decades of experience in the FMCG, mobile handsets and consumer electronics industry, having worked with several leading brands in various capacities.
Prior to joining Puresight, Pranjit was engaged as a core team member at “Farmers Mandi,” for digitizing the supply chain network of agricultural products and bringing farmers closer and directly to the retailers.

Hazarika was co-founded Punta India Pvt Ltd, that was in the consumer electronics and IT accessories sector. There, he had established an extensive distribution network for the brand while taking the brand through a rapid growth trajectory. Prior to this, Hazarika had worked in Videocon, LG, Nokia, ITC Ltd, and Nestle across different functions like Sales, Business Development, Retail and Channel management etc., under different capacities and led regional and national team in the process.

“Execution is pivotal for an organization to achieve success, and one needs to be evolving and innovating continuously in today’s rapidly changing business ecosystem,” said Hazarika on his new role, commenting that with the rapid adoption of home automation and cleaning products in India, there is a tremendous opportunity for us to expand our product offerings and reach more customers". 

A graduate in economics from Dibrugarh University and a post graduation in management, Hazarika said that he looks forward to working with the team at Puresight Systems and iRobot to drive innovation, and growth while enhancing the overall customer experience.”