Fortune Rice partners with Arya.ag to improve crop management through satellite tech 

Grain platform Arya.ag is collaborating with Fortune Rice Limited to advance crop monitoring capabilities in the agricultural industry. This collaboration will combine Arya.ag's satellite surveillance product with Fortune Rice's agricultural expertise to enhance the monitoring and growth of paddy crops. 
 
As part of the collaboration, Fortune Rice Limited will provide details of 2,000 acres of farmland under monitoring. Arya.ag will provide comprehensive insights into crop health and growth patterns, empowering farmers and agribusinesses with data-driven decision-making tools. 
 
One of the key highlights of this collaboration is the integration of Arya.ag's Artificial Intelligence and satellite surveillance solutions. This integration will enable access to rich datasets, detailed maps, and a secure application programming interface (API) designed to streamline data retrieval. It will facilitate real-time monitoring and analysis of subscribed districts, villages, and blocks, ensuring a deeper understanding of crop performance. This will enable early detection of anomalies in the monitored farmland and the necessary active measures in irrigation, fertilisation, and pest control to increase operational efficiency and crop yield. Furthermore, this will be done through a user-friendly mobile application. 
 
“We are excited about our collaboration with Fortune Rice, which represents a significant step towards optimising crop management,” said Anand Chandra, Co-founder and Executive Director of Arya.ag. “Together, we will transform the way farmers and agribusinesses monitor and manage their crops, ensuring food security and sustainable agricultural practices.”
 
Arya.ag currently offers visibility and control across 425 districts in 21 states, 11,000 warehouses, and grain worth of $2.5 billion. They provide quality supply assurance to buyers and on-time fair payment for producers and allied services. 
 
Jai Kumar Gupta, Executive Director at Fortune Rice Limited, stated, "We are delighted about our collaboration with Arya.ag, which represents a big step towards modernising agriculture. Through this collaboration, we will be able to monitor and improve the performance of our paddy crops using cutting-edge technologies. We hope to promote sustainable agriculture, ensure food security, and provide farmers with useful data-driven insights." 
 
Fortune Rice's commitment to harnessing innovative technology aligns perfectly with Arya.ag's mission to revolutionise agriculture through data-driven solutions. This collaboration marks a significant milestone in the journey toward a more sustainable and productive agricultural sector. 

Indian agritech is expected to lead the next decade's technology-first value creation opportunity, growing at a compound annual growth rate (CAGR) of 50% over the next five years, and addressing a $34 billion market by 2027, according to a report published by Avendus Capital in December 2022. 
 
The report suggests that Indian agritech will replicate the success of other tech sectors and create unicorns in the next couple of years. 
 
Pankaj Naik, executive director and co-head of Digital and Technology Investment Banking at Avendus Capital, stated that agriculture, which contributes $530 billion to India's GDP, has less than 1% tech penetration. He believes that tech disruption in this sector has the potential to positively impact over 40 million farmers by doubling their incomes.