Accenture partners with MI New York cricket team for digital services, consulting

IT consultancy firm Accenture has announced a three-year partnership with franchise Twenty20 cricket team and Major League Cricket Champions — MI New York, to serve as the principal partner. Under this partnership, MI New York will leverage Accenture’s digital services and consulting expertise to develop data-driven strategies. Accenture will use its technology, data, and artificial intelligence (AI) capabilities to elevate operations and experiences for MI New York and its fans.

“Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the US,” said Jill Kramer, Accenture’s chief marketing and communications officer. 

"This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans,” she further added. 

This long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of MI New York’s coaches and players both on and off the pitch. It is aimed at increasing engagement among American youth, and long-term goals in the development of the cricket ecosystem in the country, the Dublin-headquartered company, which has a large India base, said in a statement. 

Cricket is growing in popularity in the USA. The Major League Cricket is a T20 format games operated by American Cricket Enterprises and sanctioned by USA Cricket, which was started in 2023. Additionally, the ICC Men's T20 World Cup is being co-hosted by the USA and West Indies. It is the first time USA is co-hosting and international cricketing event.

Last month, Accenture and the National Football League announced a five-year partnership. Accenture will serve as its official business and technology consulting partner. Accenture will help the NFL enhance data-driven decision making in the areas of football, financial operations, and human resources.