Godrej Capital enhances lending operations with Snowflake’s AI Data Cloud

Godrej Capital has adopted Snowflake’s AI Data Cloud as its integrated data platform to enhance its lending operations and provide tailored financing solutions. This move is part of the company’s ongoing efforts to improve customer service and streamline loan processing through data-driven decision-making.

With Snowflake’s cloud-based platform, Godrej Capital can predict customer behaviour, refine its loan offerings, and manage risks more effectively. The system also aids in financial modelling, regulatory reporting, and overall decision-making, ensuring a more efficient lending process. By automating manual analyses, such as partner and sales team incentive calculations, the platform has significantly reduced the time required for generating reports, improving overall productivity.

The collaboration between Godrej Capital and Snowflake began four years ago, allowing the company to scale its data operations securely and efficiently. Snowflake’s flexible pricing model and cloud infrastructure have enabled Godrej Capital to manage growing workloads without disruptions. The platform’s security measures, including role-based access controls and multi-factor authentication, help maintain data protection and governance.

The adoption of Snowflake has also benefited Godrej Capital’s analytics team, allowing them to produce industry-compliant financial reports and track customer preferences in real time. This data-driven approach helps sales teams refine loan products and improve customer experiences. Additionally, real-time performance analytics support strategic decision-making in areas such as sales forecasting, product development, and technology investments.

Executive leadership at Godrej Capital now has access to consolidated historical data, enabling deeper analysis and regulatory compliance. The platform also supports business growth by identifying customer acquisition opportunities and optimising loan offerings through data insights.

Vijayant Rai, Managing Director of Snowflake India, highlighted the importance of technology adoption in India’s financial sector. He noted that Snowflake’s platform provides a cost-effective and scalable solution for financial services firms, helping them improve data security, operational efficiency, and customer interactions.