Faisal Islamic Bank of Egypt partners with Intellect Design Arena to enhance digital services

Faisal Islamic Bank of Egypt has roped in Intellect Design Arena Limited to modernise its retail banking services by adopting the eMACH.ai Digital Engagement Platform. 

The new platform replaces older systems, aiming to provide a smoother, more customer-focused digital banking experience. It supports Faisal Islamic Bank’s goal of offering top-quality Islamic financial services while pursuing sustainable growth and strengthening its regional and international presence.

The eMACH.ai platform allows customers to access banking services through mobile and online channels, with features like the ability to start a task on one device and finish it on another. It enables new customers to sign up in just three minutes, reducing paperwork and supporting environmentally friendly practices. The platform also includes chatbots, social banking features, and self-service options for tasks like transfers, bill payments, and viewing statements. Designed with Arabic as the primary language, it prioritises user-friendly and inclusive experiences for all customers.

The system is built to be flexible, allowing the bank to add new services, such as lifestyle offerings, in the future. While initially focused on individual customers, it is designed to expand to small businesses and corporate clients, streamlining processes across all customer types.

Abd Elhamid Mohamed Abu Musa, Governor of Faisal Islamic Bank, said the partnership with Intellect has enabled the bank to deliver a modern, Shariah-compliant digital experience that aligns with its commitment to customers and sustainability. He added that the transformation reinforces the bank’s position as a leader in Egypt’s Islamic banking sector.

Rajesh Saxena, CEO of Intellect Consumer Banking, said the project goes beyond updating technology, combining cultural understanding and customer-focused design to create a new standard for Islamic retail banking. He described the partnership as a shared effort to transform banking through innovation and technology.