Genesys integrates DIGIPIN into its 2D-3D mapping platforms

Genesys International Corporation Ltd., an Indian geospatial technology firm, on Monday, said that it has incorporated DIGIPIN—India’s standardised digital address system—into its 2D and 3D mapping platforms. This advancement places Genesys at the leading edge of developing India's Digital Public Infrastructure (DPI) for verified, geocoded addresses and makes it the first company to achieve this milestone.

The Genesys platform encompasses a vast dataset, featuring over 400 million building footprints, 8.3 million kilometres of road networks, and more than 19,000 PIN-code zones. Created under the Department of Posts’ DHRUVA (Digital Hub for Reference & Unique Virtual Address) framework, the system facilitates real-time address creation, lookup, and visual verification—transforming static address data into a dynamic and interoperable digital address ecosystem.

 “We’re constructing a bridge between mapped locations and real-world service delivery,” stated Sajid Malik, Chairman of Genesys. “Our platform fosters smarter urban planning, efficient logistics, and enhanced governance transparency.”

With DIGIPIN now fully integrated into its 2D maps, and 3D Digital Twin pilots operational in key cities, Genesys is providing the address intelligence layer of India’s DPI, complementing Aadhaar for identity verification and UPI for payment processing. The platform’s advanced 3D Digital Twins deliver immersive, city-scale spatial models that link address data to infrastructure planning, governance systems, and emergency response frameworks—yielding deeper insights than traditional 2D mapping alone.

At the heart of this transformation is Genesys’ AI-driven 3D Digital Twin platform, engineered to function at a national scale with seamless interoperability. It connects various stakeholders—Address Information Providers (AIPs), Agents (AIAs), and Users (AIUs)—through a secure, role-based access system. The unified interface facilitates digital address creation, validation, and integration across platforms and governmental systems.

The unified interface supports digital address creation, validation, and integration across platforms and government systems, enabling use cases such as Consent-based data sharing, cross-platform address verification, address-based service discovery and legacy address modernisation.

Additional features include visual address validation tools, geofencing, and suffix-based digital address IDs, making addresses easier to identify, verify, and integrate across public and private systems.

India's diverse digital ecosystem presents substantial opportunities for customer experience innovation. Growing from 70 to over 700 employees in the last decade, our R&D centres in Chennai, Hyderabad, and Bangalore are central to our global innovation strategy. In an interaction with TechCircle, Raja Lakshmipathy, Vice President and Managing Director at Genesys India & SAARC, said, "We're leveraging India's thriving AI sector, a prime talent hub, to enhance customer orchestration.”

The company's Chennai Centre of Excellence advances cloud and AI technologies to transform BPO and contact centres, with engineering teams spearheading projects in speech analytics, voice recognition, sentiment analysis, and cloud AI, he said.

Genesys is further collaborating with central ministries, Smart Cities, Urban Local Bodies (ULBs), and digital service providers to expand India’s verified address infrastructure, bridging the gap between digital inclusion and physical access to services and opportunities.