TCS partners with Infineon to modernise its digital platform

Tata Consultancy Services has worked with semiconductor and IoT company Infineon Technologies AG (Infineon) to modernise its website as a primary digital interface for customers. The partnership was aimed at creating a more personalised and engaging user experience by leveraging AI and cloud computing. 

With its new website, Germany-based Infineon delivers high-quality digital experience with a focus on customer needs and digital innovation. The platform enhances product search and discovery and provides an intuitive experience across devices and channels. By integrating towards hyper-personalised user journeys and AI-powered search, it is designed to broaden revenue opportunities and elevate customer engagement.

“It’s a major milestone in our digital journey as we unveil our newly transformed digital experience, designed with our users at the heart of every decision,” said Harsha Deshmukh, Executive Vice President & CIO, Infineon Technologies AG. “With enhanced functionality, robust security, and intuitive navigation, our new web platform reflects our commitment to innovation and excellence. I look forward to the new opportunities this transformation will unlock for everyone we serve.”

As part of the modernisation, TCS and Infineon integrated more than 40 connected applications and microservices into Infineon’s website ecosystem, enabling simplified and omnichannel experiences across regions and platforms. It now supports multi-regional, multilingual capabilities, intuitive navigation, and AI-driven product recommendations.

“The website runs on a modern digital experience platform, with an intuitive interface, robust multiregional and multilingual capabilities, and a responsive, device-agnostic experience. Delivered with Infineon and our ecosystem partners, this release creates a solid base for continued improvements,” said Kamal Bhadada, President, TCS Interactive.