TCS, Google Cloud open AI experience center in Riyadh to boost regional innovation

Tata Consultancy Services (TCS) has partnered with Google Cloud to launch the Google Cloud Gemini Experience Center (GEC) in Riyadh. The facility, located within the TCS Pace Studio, aims to promote the use of AI and Gen AI across the Middle East and Africa (MEA).

The collaboration combines TCS’s industry experience in AI with Google Cloud’s computing infrastructure and platforms. The new center will enable businesses to explore, design, and test AI-driven solutions using Google Cloud technologies such as Gemini models, Vertex AI, BigQuery, and Google Agentspace.

Bader Almadi, Country Manager, Kingdom of Saudi Arabia, Google Cloud, said “Our collaboration with TCS in launching the Google Cloud Gemini Experience Center in Riyadh marks a pivotal moment in accelerating AI innovation across the region. This center will empower businesses to harness the full potential of Google Cloud's AI, fostering a new era of digital transformation to solve real-world challenges.”

Sumanta Roy, President & Regional Head of MEA, TCS, said, “The launch of the Google Cloud Gemini Experience Center at our Riyadh Pace Studio marks a significant milestone in our journey to drive digital transformation in the region. By combining our deep industry expertise with Google Cloud’s technologies, we aim to co-create innovative, scalable AI solutions that unlock new value and accelerate business outcomes across sectors.”

The facility offers enterprises access to prototyping environments, advanced AI infrastructure with GPUs and TPUs, and support from TCS and Google Cloud experts. Companies can use these resources to develop scalable applications and test AI models more efficiently and securely.