TCS bets on AI-led growth with Amadeus, ABB partnerships

Indian IT major Tata Consultancy Services (TCS) on Thursday announced two strategic partnerships with Amadeus and ABB, as India’s largest IT services firm deepens its push into AI-led, platform-driven transformation across industries ranging from aviation to industrial automation.

TCS has entered into a global alliance with travel technology firm Amadeus to accelerate modern airline retailing and digital transformation across the travel ecosystem. In a separate development, the company signed a memorandum of understanding (MoU) with engineering major ABB to expand collaboration in IT, industrial AI and infrastructure.

Under the Amadeus partnership, TCS will develop the Service Center User Interface for Amadeus Nevio, the company’s next-generation airline retailing and servicing platform. The interface will be a cloud-native, Software-as-a-Service (SaaS) solution for airline customer service agents, aimed at simplifying servicing and enabling more advanced retailing capabilities.

Integrated within the Nevio platform, the Service Center will combine offer and order lifecycle management with AI-led insights to deliver real-time, personalised customer experiences. TCS will also support wider implementation of the platform, helping accelerate adoption among airlines globally.

“The partnership will help airlines deliver more seamless and personalised retail experiences by combining AI-enabled capabilities with deep travel expertise,” said Cyril Tetaz, EVP Airline Solutions at Amadeus.

Arun Pradeep Surendra Mohan, Business Head, Travel, Transportation & Hospitality at TCS, said the collaboration signals a shift towards co-innovation, with a focus on building scalable, intelligent solutions for next-generation airline commerce.

The Nevio Service Center is expected to improve first-contact resolution, reduce handling time and lower cost-to-serve, while unlocking new revenue opportunities through AI-driven upselling and personalisation.

Separately, TCS said it has signed an MoU with ABB to strengthen collaboration across IT infrastructure, applications, digital and industrial AI, data centres and other emerging technologies.
The partnership will combine ABB’s expertise in electrification and automation with TCS’ capabilities in AI, data and engineering to drive innovation and operational resilience.

Key areas of collaboration include IT infrastructure and applications transformation, with a focus on building agile, secure and cost-optimised systems aligned to ABB’s operating model. The companies will also jointly work on industrial AI use cases such as digital twins, vision-based inspection and convergence of operational and information technology systems.

In addition, both firms will explore opportunities linked to AI infrastructure development, particularly in areas such as electrification, automation and digital technologies, aligned with TCS’ planned expansion of AI infrastructure in India.

Morten Wierod, CEO of ABB, said the partnership would help the company scale innovation globally and build smarter, more adaptive systems, while also positioning ABB as a partner in TCS’ data centre expansion plans.

TCS CEO K. Krithivasan said the collaboration aims to “move beyond incremental transformation” and co-create intelligent, resilient industrial solutions at scale.

These developments come only one day after TCS announced a multi-year partnership with Pearson to help enterprises build future-ready workforces through AI-powered learning and assessment solutions. In a press release filed with the exchanges on Wednesday, the companies said the collaboration will combine Pearson’s expertise in enterprise learning and assessment with TCS’ capabilities in contextual AI and its TCS iON digital learning platform.