This entrepreneur wants to make loyalty rewards fungible like cash with his new B2C venture

Anand J

After close to a decade of running a debt-free and profitable technology-based B2B business, Amit Chawla shouldn’t be nervous ....

3 October, 2019

Premium Loyalty Programmes Surface At MakeMyTrip, Yatra

Preethi J

The NASDAQ-listed online travel agency MakeMyTrip's newly launched loyalty programme MyTrip Rewards can be accessed by invitation-only. ....

6 September, 2011
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Evolution Of Loyalty Rewards & The Call For ROI

Preethi J

The rise of Indian consumerism and growth of digital media have led to a boom in independent loyalty programs that use smart analytics ....

2 March, 2011