Indian digital gaming is yet to hit the big bucks but it sure is getting the eyeballs. Games2win's mobile game Parking Frenzy has become one of the hottest items on Apple's iTunes store. On June 7, it became the top-ranked game on the US iTunes App store in both Free Games and Top Overall Apps categories, making it the first Indian company to hit the pole position on the popular app store.
Last we checked (on Friday at 5.40 pm IST), the app is still holding on to its top position in the Free Games category and has an overall rating of 3.5 stars. The game has been rated 4,057 times, out of which 70 per cent are favourable. As the name states, Parking Frenzy is a game where players have to get their cars in a parking spot as quickly as possible without damaging them.
According to a note written by Alok Kejriwal, CEO and co-founder of Games2win, "We won our rank on the strength of our own IP and without spending a single US dollar on advertising and marketing."
Sharing his key learnings from the achievement, he noted: What works on the Web, works on the mobile; more than the 'art and look', 'game play' matters; there is no need to spend money on advertising and promotions; boys and girls BOTH play Car Games! And be practical about correcting mistakes and act like lightning.
You can read the lessons in details here.
Games2win now has 600-plus games and 15 million unique visitors a month. Earlier this year, Nirvana Venture Advisors, the early-stage VC fund of the Patni family, had acquired 10 per cent stake in the company from a clutch of VC and PE firms, as well as from employee shareholders, for an undisclosed amount. Early investors Nexus India and ICICI Venture part-exited the company by selling their shares to the new investor. However, lead investors Clearstone Venture Partners and SVB Holdings did not divest their shares in that transaction.
Interestingly, we have also found another game with the same name, but that one is a paid app and developed by a different company.