Media Consultancy Chrome Data Analytics & Media has appointed Kanayya Shetty as vice president, distribution strategy and business operations. He will report to Jeffrey Crasto, executive director Chrome Data Analytics & Media.
Shetty's mandate will involve spearheading the customised research initiatives, which have come to be identified as Chrome's proprietary niche. Till recently he was with Turner General Entertainment as a senior manager. Crasto said, "With his indepth knowledge and expertise across distribution and marketing, he will add immense value to Chrome."
Shetty has put in more than 16 years in the operation side of media and entertainment industry. Previously he has worked with News Television India and STAR India for a decade.
Pankaj Krishna, founder and CEO, Chrome Data Analytics & Media said, "Shetty's experience will help Chrome develop many more exciting research tools. His understanding of distribution from a Channel perspective and Chrome's relatively large network will add to the creation of novel products to further enhance our value proposition in the ever challenging Distribution Analytics environment."
Founded in 2008 by a team of industry professionals and committed to distribution monitoring, analytics and strategy, Chrome Data Analytics & Media has six proprietary distribution tools to its credit, which are being used by more than 125 channels.