Digital marketing and analytics startups Sokrati has roped in former Google executive Rahul Kulkarni as chief product officer (CPO). Kulkarni would be leading Sokrati's current and future product offerings.
Kulkarni was senior product manager at Google, where he managed products like Google Maps and Local, cloud computing, Orkut and Google Finance. Kulkarni has been associated with Google for around five years. Prior to that he was a product engineer as National Instruments Corp in Austin.
"Rahul has a perfect blend of experience in being hands-on with building smarter technology products and scaling their adoption globally. His analytical and data-savvy mindset will strengthen our focus and resolve to build the most powerful digital marketing and analytics product suite and drive its adoption globally," said Ashish Mehta, co-founder and CEO of Sokrati.
"The founders have built a unique organisation with an engineering driven culture, data mining expertise, customer first attitude and a big vision. Together we look forward to democratising digital marketing and analytics for every business across the world," Kulkarni said in a statement.
Founded in 2009 by ex-Amazonians Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu, Sokrati has various offerings in paid search, social and display networks and managing brands' digital marketing spends. Sokrati claims to drive over 12 million monthly visits to advertisers by managing over 100 million active ad entities on a real-time basis. It boasts of clientele from e-commerce, travel and finance sectors across India and US. Sokrati is backed by Inventus Capital from whom it raised Series A round funding in March 2011. Prior to that it was bootstrapped by the founders.
(Edited by Prem Udayabhanu)