JustRechargeIt.com (JRI), an online recharge platform for mobile, data card and DTH recharges, has entered into a partnership with online bus booking platform Abhibus.com to sell bus ticket inventory from over 1,500 operators and for 15,000 routes on its portal.
"India has the world's third-largest internet user base and by the end of June 2014, it will have 243 million internet users overtaking the US as the second-largest internet base in the world. There is huge market opportunity as online penetration of the bus market is only 5.7 per cent compared with 28 per cent for air travel, suggesting headroom for rapid future growth. We aim to provide our 2.5 million customer base with mass-based services that they will require on a regular basis," said Anannya Datta, CEO,JustRechargeIt.com.
In addition, JRI users can book bus tickets by visiting JustRechargeIt.com/Bus. Similar to other online ticketing sites, it will provide relevant results, seat availability, operators, bus type, etc.
As of now, JustRechargeIt.com competes with players like Paytm, Rechargeitnow.com and Mobikwik, among others. Post the integration with Abhibus.com, it will also compete with Naspers-owned redBus.in and Ticketgoose.com, etc. Last month, Paytm unveiled its m-com marketplace strapped with a messenger to connect and bargain with vendors.
(Edited by Joby Puthuparampil Johnson)