Digital systems integrator eyes global acquisitions including India


LiquidHub, a US-based digital systems integrator, is looking at acquiring several digital marketing agencies that have creative as well as technology capabilities, Sushma Rajagopalan, global partner and managing director – India, LiquidHub, told Techcircle.in.

"We are looking to source companies across India, Asia, the US and Europe. Acquisitions will be a big focus area for us in the next 18-24 months," she said.

The Pennsylvania-headquartered company works with global healthcare and financial services companies supporting their enterprise goals through planning, execution and management of technology across the full technology lifecycle.


Last month, it raised a Series B funding round led by Indian private equity firm ChrysCapital. The overall deal was worth $53 million, though only a part of the money was infused into the company and the rest went to provide an exit to a previous investor.

It had raised $38 million in 2007, led by US-based NewSpring Capital, which completely exited the company in the new round.

"We could acquire a few startups and also partner with some of them. We will fundamentally be a company that can open doors for them and be the channel for some of their products and services as well. We already have a few companies in the acquisition pipeline," said Rajagopalan.


In terms of clients, the company is catering to both large conglomerates as well as small companies. "All our clients are going through a transformation where they are looking for different ways of increasing efficiency using technology. They are also looking at their customer interaction systems through web-based and mobile applications," she added. The company is engaged in collecting data to service its customers better.

LiquidHub India is a wholly owned subsidiary of the US-based company and has an innovation lab called 'Liquid Lab', which is based in Mumbai, with a small arm in Hyderabad. If a chief information officer (CIO) of a company is toying with an idea that he is not able to showcase to a business partner, he can use the services of Liquid Lab and can convert his/her idea into a proof of concept within four-six weeks.

"We have created a mobile wallet to enable users to make use of it more often than a leather wallet. We are also creating algorithms to optimise our client's cancellation rates and improve their revenue profitability. We have built an algorithm based on 18 different factors and its currently getting end-user acceptance," she added.


As of now, LiquidHub has operations across North America, Europe and Asia, including India. It claims to have more than doubled its revenue in the last three years and continues to be one of the fastest growing firms in the digital transformation space.

(Edited by Joby Puthuparampil Johnson)

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