Actor and television host Rannvijay Singh has invested in fashion styling app IStyleYou, a top company executive told Techcircle.
Singh will also be the brand ambassador for IStyleYou and help make the company a leading youth brand, co-founder Pallav Modi said. He declined to reveal the amount Singh invested.
The Gurgaon-based startup plans to use the funds for branding, marketing and expansion.
"Online fashion and lifestyle is the future, and IStyleYou has a unique business proposition that will attract the youth. I hope the company grows at an exponential pace," said Singh.
IStyleYou, run by Uninext Solutions Pvt Ltd, was founded in November 2015 by Pallav Modi, Amit Kejriwal and Vinayak Khanijo.
Modi is an alumnus of International Management Institute and has previously worked with BookAdda and PolicyBazaar. Kejriwal studied computer engineering from Delhi's Indira Gandhi National Open University, and Khanijo is an alumnus of Liverpool University.
The company operates a platform where users can get a personal stylist and product recommendations from e-commerce sites. It allows users to interact with fashion stylists and also know what is trending as per their own style profile.
The startup's product catalogue include apparel, jewellery, footwear and cosmetics. It has a team of about 10 people, supported by 25 stylists who work on a freelance basis. The firm claims to have at least 16,000 users on the platform and has around 1 lakh curated products.
Singh, known for hosting the famous MTV Roadies show, previously invested in car and bike pooling app Liftiee.
IStyleYou previously raised $100,000 (around Rs 67 lakh) from startup accelerator Green House Ventures. "They have devised an highly scalable asset-light model using technology in the lifestyle space," said Vikram Upadhyaya, chief mentor and evangelist at GHV Accelerator.
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