The fashion e-tailing market in India has boomed over the past year, as new e-commerce companies enter and existing ones sharpen their focus more on a segment that is likely to account for 35% of total online spending in India by 2020 and become the largest category ahead of consumer electronics.
With the acquisition of Jabong, Flipkart gains a competitive edge in the fashion e-tailing market with almost 70% share.
The deal is also being seen as the beginning of consolidation in the online fashion segment, which has several other players eyeing a share of the pie.
Here's a sneak peek into the fashion e-tailing market in India in terms of startup funding deals and acquisitions in the past year.
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