Exclusive: E-commerce enabler KartRocket hires Freecultr's Gaurav Gupta as CTO


Delhi-based BigFoot Retail Solutions Pvt. Ltd, the startup behind KartRocket.com, a do-it-yourself e-commerce platform for small and medium businesses and retailers, has appointed Gaurav Gupta as its chief technology officer.

Gupta will manage BigFoot Retail's all three products, KartRocket, ShipRocket and Kraftly, a company spokesperson told TechCircle.


Prior to joining KartRocket, Gupta was the CTO at e-commerce firm Freecultr. A bachelors in computer science from Guru Gobind Singh Indraprastha University, he was 13 years of experience in open source application and development.

"Kraftly is the newer kid and most of my focus will be on it," said Gupta.

BigFoot was founded in July 2012 by Saahil Goel, Gautam Kapoor and Vishesh Khurana. The company's flagship SaaS e-commerce enablement product, KartRocket, was launched in July 2013. By the end of 2013, it opened up shipping services with the name ShipRocket. The company launched Kraftly in September 2015.


KartRocket offers end-to-end e-commerce solutions to help SMEs set up their web presence. It takes care of storefronts, payment gateways, marketplace integrations, and also provides a marketing tool and an integrated shipping solution. ShipRocket lets the e-tailers manage multi-channel orders from one place.

Kraftly is a platform that sells offline products from sellers across India. It boasts of 25,000 shops and 1 million products and adds about 17,000 listings per day. It aims to create a 'flea-commerce' by bringing on board the long tail of individual and small sellers online and allowing them to participate in e-commerce.

KartRocket, which raised $8 million in Series B funding this year, has been strengthening its leadership team. In April, it hired Snapdeal's former associate director of market development, Rajeev Singh, as the vice president of the seller ecosystem.


In 2014, KartRocket.com had raised $2 million in its Series A round of funding, led by Nirvana Venture Advisors, an India-focused early-stage technology fund, with participation from existing investor 500 Startups, besides Beenos Asia Pte Ltd, a subsidiary of Japanese e-commerce and incubation company Netprice.

In 2013, it had raised an undisclosed amount in angel funding from 5ideas Startup Superfuel and 500 Startups, with participation from Jatin Aneja, partner at law firm Amarchand Mangaldas.

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