Maruti Suzuki India Ltd has partnered Indo-Japanese early-stage seed fund GHV Accelerator to launch a programme to promote startups in the mobility and automobile space.
The programme called Mobility and Automobile Innovation Lab aims to identify innovative and cutting-edge solutions of startups, which are futuristic and customer-oriented, Maruti Suzuki said in a statement.
“Through Mobility and Automobile Innovation Lab, Maruti Suzuki offers a platform for startups to showcase their capabilities and come up with next-generation ideas in the areas of connected cars, shared mobility, autonomous cars, electric vehicles, etc. A select few startups would get an opportunity to do a pilot project with Maruti Suzuki,” Kenichi Ayukawa, managing director and chief executive officer, Maruti Suzuki India, said in the statement.
The Indian automobile industry is currently undergoing a transformation and requires unique solutions in the mobility and automobile space, Maruti Suzuki said in the statement.
The statement also added that recent times have seen a boom in the startup culture in India – a culture popular for its fast-paced execution, agile organisation and out-of-the-box approach towards problem-solving.
“The Indian automobile industry is constantly evolving. The need of the hour is to have a relentless approach towards promoting a culture of innovation. This initiative will help Maruti Suzuki leverage the innovation capability of startups to provide unique solutions in the mobility and automobile space,” said Ayukawa in the statement.