Denave India Pvt. Ltd, a Noida-headquartered sales technology company, has introduced a new merchandising retail analytics solution as part of its sales enablement product portfolio.
According to the company, the new solution gives a consolidated view of data from multiple geographies, entities and functions by providing intelligent data assessment and integration techniques.
“Merchandising in the retail scenario is mostly unorganised, faced with multiple issues such as poor data quality, inconsistent metric definitions, poorly defined processes and managing multiple reporting platforms to name a few," Geeta Khurana, global head of transformation at Denave, said, adding that the solution can solve these specific challenges by thwarting data anomalies and enriching the quality of data.
Snehashish Bhattacharjee, global chief executive at Denave, said that the service shall act as an enabler for all companies looking to increase their merchandising effectiveness.
He added that the solution has other features such as centralised data collection, visibility optimisation, availability optimisation, retail space audit, sales impact and correlation, and planning and forecasting.
In an earlier interview with TechCircle, Bhattacharjee had said that the company was using intelligent programmes to automate and reduce the time and money spent on business-to-business (B2B) sales processes.
Denave currently has clients across the IT/ITes, telecom, fast-moving consumer goods, retail, and oil and natural gas sectors. Bhattacharjee had said that the company will soon expand into automotive and the banking, financial services and insurance (BFSI) spaces.
The company, which has operations in the UK, Malaysia and Singapore, is also planning to start a local site in the US soon.